The Chinese University of Hong Kong

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COMM 2850 Introduction to Integrated Marketing Communications

5 sharing(s) available for this course
Average Rating:

8.20


Anonymous shared this review at 10:38pm 22 November 2012
  • Professor:
  • Language: English
Rating:

10.00

Course Description
all about IMC 
advertising + PR
Assessment
assignment x 3
quiz x 3
group project x2
final paper
Grading

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Teaching Skills & Others

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Anonymous shared this review at 9:00pm 30 March 2015
  • Professor: KIM, Sojung
  • Language: English
Rating:

5.00

Course Description
comm
Assessment
good
Grading

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Anonymous shared this review at 10:49pm 4 November 2015
  • Professor: Tsui Chun Man
  • Language: Cantonese
Rating:

9.00

Course Description
What is IMC
Details of strategy and execution
Assessment
50% individual project
50% group project
Grading

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Teaching Skills & Others

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Anonymous shared this review at 11:15am 19 November 2015
  • Professor: 徐緣
  • Language: Cantonese
Rating:

8.00

Course Description
Introduction to Integrated Marketing
Assessment
Presentation
Report
Grading

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Teaching Skills & Others

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Anonymous shared this review at 1:21am 11 November 2016
  • Professor: 徐緣
  • Language: Cantonese
Rating:

9.00

Course Description
                    
Assessment
group project, 
Grading

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Teaching Skills & Others

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Teaching Professor(s)

KIM, Sojung
Tsui Chun Man
徐緣

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