The Chinese University of Hong Kong

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MKTG 2010 Marketing Management

38 sharing(s) available for this course
Average Rating:

7.84


Anonymous shared this review at 12:28pm 1 July 2012
  • Professor: Kwok Wai-yee, Susanna
  • Language: English
Rating:

5.00

Course Description
介绍marketing的基础理论,就是各种概念什么consumer relationship什么的,我自己感觉就是把我们平常都知道common sense 搞得好像很专业似的==(仅仅是personal view)但是课程真的累人,要做marketing project好像又上了一遍ELTU 1100的感觉
Assessment
	Test 1												20%
	Test 2												30%
	Group Assignment 										50%
1)  Class participation/discussion/assignment	20%
     NO marks will be given to students who fail to participate in class assignments
     and class discussions
2)  Group project							30% 
The project will be a comprehensive study on marketing activities and SWOT analysis of a brand in the Hong Kong business environment.
Students are free to organize themselves into groups of 7-8	
Final individual mark/grade for Group Assignment is based on participation, written papers and peer group evaluation
	Additional four marks for joining and completing the MRS exercise
Grading

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Anonymous shared this review at 11:52pm 12 September 2014
  • Professor: Veronica S.W. MAK
  • Language: English
Rating:

7.00

Course Description
PEST analysis;
Market Segmentation, targeting and positioning;
Marketing Mix Strategy; etc.
Assessment
Test 1                                    20% 
Test 2                                    30% 
Group Presentation               20% 
Participation                          10%
Individual Marketing Plan      20% 
Grading

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Anonymous shared this review at 6:51pm 20 September 2015
  • Professor: Veronica, S.W.MAK
  • Language: English
Rating:

10.00

Course Description
介紹市場管理的基本方法
Assessment
Test 45%
Group Presentation 20%
Participation 15%
Individual Marketing Plan 20%
Grading

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Anonymous shared this review at 7:09pm 22 November 2014
  • Professor: Veronica S.W. MAK
  • Language: English
Rating:

7.00

Course Description
Preparing a marketing plan
Assessment
Test 1                          20% 
Test 2                          30%
Group Presentation     20%
Participation                10%
Individual Marketing 
Plan                             20% 
Grading

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Anonymous shared this review at 6:35pm 15 August 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

7.00

Course Description
市場學入門概念。
Assessment
project是占最大比重的。此外有兩次test比重不算大。出席分也有計 但是比重同樣不大。
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Anonymous shared this review at 9:52pm 12 August 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

9.00

Course Description
IBBA的必修課,對於Marketing的比較系統的介紹。有很多其他系的同學來上堂。universal的一門課。
Assessment
midterm和final,teamwork,participation,百分比不記得了。。
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Anonymous shared this review at 11:16pm 2 August 2016
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

8.00

Course Description
The most basic course for all other mktg courses
Assessment
I don't remember....
Grading

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Anonymous shared this review at 6:11pm 15 November 2016
  • Professor: Mak, Veronica Sau-wa
  • Language: English
Rating:

9.00

Course Description
Encourage discussion
Easy and few hw
notes provided
Assessment
1. Class Participation 10%
2. In-class thought papers 10%
3. Marketing Assignments 10%
3. Mid-term 15%
4. Final Exam	25%
5. Group Project 30%
	
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Anonymous shared this review at 3:16am 30 December 2014
  • Professor: Kenneth Lee
  • Language: English
Rating:

9.00

Course Description
basic introductory course on marketing management
Assessment
30% final
Grading

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Anonymous shared this review at 11:14pm 28 January 2015
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

7.00

Course Description
Basic marketing knowledge
Assessment
20% mid term 
30% final
10% Assignment
40% Project
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Dreamerchenxi shared this review at 11:06am 10 July 2015
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

7.00

Course Description
Very passionate professor with sparkling ideas :) Professor Lee loves creative presentations and coherent teamwork. However, the MCQ questions he give for Mid-term were a little hard.
Assessment
Mid Term, Finale Term, Group Project and Seminar.
Grading

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CWY shared this review at 8:17pm 7 August 2015
  • Professor: Shen, Hao
  • Language: English
Rating:

10.00

Course Description
Basic knowledge and introduction to marketing
Assessment
Presentation
Midterm
Final
Participation
Grading

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lll shared this review at 11:45pm 17 August 2015
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

9.00

Course Description
Marketing Introduction
Assessment
forget...
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Anonymous shared this review at 9:01am 10 August 2016
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

8.00

Course Description
very basic idea of marketing.
Assessment
Midterm test 30, Final test 30, Final Presentation 40.
Grading

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Anonymous shared this review at 11:32pm 12 November 2015
  • Professor: Fan, Tingting
  • Language: English
Rating:

7.00

Course Description
4ps STP
Assessment
exam project and assignment
Grading

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Anonymous shared this review at 4:08pm 16 November 2015
  • Professor: Lee, Kenneth Justin
  • Language: English
Rating:

5.00

Course Description
chur
Assessment
mid term, final, sing&dance
Grading

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Daniel Wong shared this review at 7:02pm 22 November 2015
  • Professor: Fan, Tingting
  • Language: English
Rating:

10.00

Course Description
Basic concept of Marketing such as Business Strategies, Marketing Mix, 4Ps
Assessment
10% HW
15% Class Parti
30% Group Project
20% Mid term
25% Final
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Anonymous shared this review at 5:52pm 29 April 2016
  • Professor: Kim Hwang
  • Language: English
Rating:

8.00

Course Description
Basic marketing knowledge.  Small workload. 
Assessment
Project 30%
Final 35%
Individual case study 15%
Assignment 10%
Participation 10%
Grading

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Anonymous shared this review at 9:24pm 13 November 2015
  • Professor: Kenneth Lau
  • Language: English
Rating:

8.00

Course Description
Basic knowledge of the various theories of marketing 
Assessment
With: Midterms, Finals, Group Project (that requires quite a bit of creativity) and small assignments 
Grading

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Anonymous shared this review at 8:49pm 21 November 2016
  • Professor: Prof Kenneth
  • Language: English
Rating:

9.00

Course Description
                    
Assessment
                    
Grading

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Anonymous shared this review at 5:21pm 18 November 2012
  • Professor: SO Lai Man stella
  • Language: English
Rating:

5.00

Course Description
介绍市场学的基本概念,要记得内容比较多
Assessment
project 30           inclass exercise 10    midterm20    final exam30
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Anonymous shared this review at 10:44pm 24 October 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

8.00

Course Description
這是市場營銷學最基本的一節課,主要講基礎概念如4Ps,segmentation, targeting, positioning 等等
Assessment
5% Process report, 10% Presentation, 20% Team Report, 40%Final (MC+Short question), 25%Midterm
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Anonymous shared this review at 5:48pm 8 October 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

7.00

Course Description
It is good. Active!
Assessment
mainly based on project.
some test. 
no attendence
Grading

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Anonymous shared this review at 12:18am 22 November 2012
  • Professor: Shen Hao
  • Language: English
Rating:

10.00

Course Description
Basic of Marketing
Assessment
Mid term,final and project各30%+10%performance
Grading

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Anonymous shared this review at 7:13am 7 August 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

6.00

Course Description
關於marketing的入門課程,對於marketing中各種概念的介紹
Assessment
期中,期末,小組展示
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Anonymous shared this review at 2:27pm 17 July 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

10.00

Course Description
A general introduction to marketing strategies
Assessment
tests+attendance+project
Grading

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Anonymous shared this review at 11:33pm 14 August 2013
  • Professor: SO Lai Man stella
  • Language: English & Cantonese
Rating:

8.00

Course Description
The course is a foundation course of marketing which provides basic knowledge about marketing. 
Assessment
30% group project, 20% mid-term, 35% final exam, 15% class participation 
Grading

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beckylo shared this review at 1:31am 29 November 2013
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

8.00

Course Description
marketing usp, 4 Ps, CRM
Assessment
Project , 35 mins presentation, mid term, final exam, seminar
Grading

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Anonymous shared this review at 9:47pm 1 January 2014
  • Professor: Kwok Wai-yee, Susanna
  • Language: English
Rating:

8.00

Course Description
organized marketing planning 
Assessment
mid term, final, project
Grading

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Anonymous shared this review at 11:54pm 10 March 2014
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

8.00

Course Description
Nice teaching with various teaching stuff
Assessment
30% for mid-term and final
10% participation
30% presentation
Grading

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Anonymous shared this review at 2:35pm 17 November 2012
  • Professor: Kenneth Justin Lee
  • Language: English
Rating:

9.00

Course Description
Marketing 
Assessment
Test 1 				20% Test 2 (Final)				30% Assignment 				10% Group Project:
 	- Process 		5% 
- Project Presentation 10% 
   -Final Report**      15% 
    Class Participation               10% 	
Total:*                  100% 

Grading

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Anonymous shared this review at 11:17pm 18 November 2012
  • Professor:
  • Language: English
Rating:

7.00

Course Description
交marketing 
Assessment
mid-term, final test
Grading

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Mtttk shared this review at 8:49pm 21 November 2015
  • Professor:
  • Language: none
Rating:

0.00

Course Description
                    
Assessment
                    
Grading

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Anonymous shared this review at 7:06pm 14 July 2016
  • Professor:
  • Language: none
Rating:

7.00

Course Description
This class show us the marketing method by using lots of souses. 
Assessment
refer to others
Grading

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Welcome! shared this review at 9:08pm 11 September 2015
  • Professor:
  • Language: English
Rating:

10.00

Course Description
All about China
Assessment
100
Grading

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Anonymous shared this review at 5:39pm 10 September 2015
  • Professor:
  • Language: English & Cantonese
Rating:

10.00

Course Description
learn about different marketing functions
Assessment
1 group presentation
1 mid term
1 final
Grading

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Anonymous shared this review at 9:05pm 13 January 2015
  • Professor:
  • Language: English
Rating:

8.00

Course Description
introduction of marketing, somethings like 4Ps.. etc 
required course for iBBA students
Assessment
Test 1 			20% 
Test 2 		       30%
 Assignment (Seminar)	10%	
 Class Participation 	              10% 
Project 25%
Grading

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Anonymous shared this review at 3:45am 19 November 2012
  • Professor: SO Lai Man stella
  • Language: English
Rating:

10.00

Course Description
basic
Assessment
good
Grading

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Teaching Professor(s)

Fan, Tingting
Lee, Kenneth Justin
Mak, Veronica Sau-wa
Shen, Hao
Veronica, S.W.MAK
Kenneth Lau
Kim Hwang
Prof Kenneth

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