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The Chinese University of Hong Kong
學不到什麼東西，上堂HEA, 冇EXAM，但個PROJECT 好麻煩
50% project, 10% attendance, 40% assignment
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concepts of marketing research, including some calculations but not too many.
50% final exam
10% individual assignment
30% group project(15%report+15%presentation)
Mix sta& mkt
30% Final 20% Mid term 35% Project 15% Attendance
Knowledge and skills related to marketing research, e.g. sampling, deciding marketing research problem, data analysis, etc.
Class participation + Case Presentation - 30%
Group Project - 30%
Exam - 40%
about how to conduct a marketing research
e.g. sampling, designing questionnaire
35% group project (presentation+report)
15% class participation
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