Hong Kong University of Science and Technology

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MARK 2120 Marketing Management [3 Credit(s)]

Related Textbook(s)/Reference(s):
3 sharing(s) available for this course
Average Rating:

8.67


Anonymous shared this review at 11:27pm 11 June 2015
  • Professor: Amy DALTON
  • Language: English
Rating:

8.00

Course Description
Introduction to marketing from the perspective of the decision‐maker; controllable variables (product, price, promotion and distribution), uncontrollable variables(competition, law,society, technology, and economy), consumer behavior and marketing research.
Assessment
Pop Quizzes 5 Individual
Case Analysis 15 Group (peer‐assessed)
Marketing Plan 20 Group (peer‐assessed)
Test 1 20 Individual
Test 2 20 Individual
Test 3 20 Individual
Research Participation 3* Individual
Grading

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Anonymous shared this review at 2:07pm 6 September 2015
  • Professor: Joseph C SALVACRUZ
  • Language: English
Rating:

8.00

Course Description
                    
Assessment
20% group work. 10% research project. 10% attendance+quiz. 60% exams.
Grading

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Anna shared this review at 10:52pm 25 October 2015
  • Professor: Wenbo
  • Language: English
Rating:

10.00

Course Description
Basic marketing theory 
Assessment
                    
Grading

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Teaching Professor(s)

Amy DALTON
Joseph C SALVACRUZ
Wenbo

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