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Hong Kong University of Science and Technology
Introduction to marketing from the perspective of the decision‐maker; controllable variables (product, price, promotion and distribution), uncontrollable variables(competition, law,society, technology, and economy), consumer behavior and marketing research.
Pop Quizzes 5 Individual
Case Analysis 15 Group (peer‐assessed)
Marketing Plan 20 Group (peer‐assessed)
Test 1 20 Individual
Test 2 20 Individual
Test 3 20 Individual
Research Participation 3* Individual
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20% group work. 10% research project. 10% attendance+quiz. 60% exams.
Basic marketing theory
課程內容有趣 並不全是Common sense有很多MARK的concepts 在今後寫business report中會很實用 教授人很好
40%project +50%quiz +10%participation
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