Input your registered email address to reset your password
Hong Kong University of Science and Technology
Introduction to marketing from the perspective of the decision‐maker; controllable variables (product, price, promotion and distribution), uncontrollable variables(competition, law,society, technology, and economy), consumer behavior and marketing research.
Pop Quizzes 5 Individual
Case Analysis 15 Group (peer‐assessed)
Marketing Plan 20 Group (peer‐assessed)
Test 1 20 Individual
Test 2 20 Individual
Test 3 20 Individual
Research Participation 3* Individual
You have to signup an account to view this content. Sign Up Sign In
20% group work. 10% research project. 10% attendance+quiz. 60% exams.
Basic marketing theory
If you have any inquiry on RegCourse, please drop us an email. We will get back to you very soon.