Hang Seng Management College

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BUS 3002 Consumer Behaviour

Related Textbook(s)/Reference(s):
9 sharing(s) available for this course
Average Rating:

10.00


da7u shared this review at 10:15pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
I don't know what to say, perfect, I guess, errrr.... I designed it. 
Assessment
40% project
30% test
20% assignment
10% participation
Grading

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Anonymous shared this review at 11:01pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
How consumer feel when they choose and buy the product
Assessment
Class participation 10%
Assignment 20%
Test 30%
Project 40%
Grading

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Anonymous shared this review at 11:28pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
有好多有趣嘅消費者行為嘅理論(因為讀完呢科,inspire到我畢左業繼續修讀有關心理學嘅課程)
Assessment
                    
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Rachel shared this review at 11:46pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
Understanding consumer behaviours and linking the phenomenon in daily life with theory.
Assessment
Exam 40%
Test 30% 
Project 20%
class participation 10%
Grading

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Teaching Skills & Others

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Anonymous shared this review at 11:54pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
消費者心理和行為
Assessment
40%exam, 30% presentation, 20% mid-term, 10% assignment
Grading

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Steph shared this review at 11:59pm 1 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
This module helps students to understand consumer behaviour in a comprehensive dimension. You will find it rewarding. 
Assessment
Class participation 10%
Test 30%
Project 30%
Exam:30%
Grading

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Teaching Skills & Others

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Anonymous shared this review at 12:07am 2 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
Understand how consumers buy the products or services to satisfy their needs and wants
Assessment
Project40%
Test30%
Asssignment30%
Participation10%
Grading

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Teaching Skills & Others

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Iransale shared this review at 12:07am 2 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
                    
Assessment
                    
Grading

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小C妹 shared this review at 1:41am 2 December 2016
  • Professor: Dr TANG Tzu Lung, Felix(鄧子龍博士)
  • Language: English
Rating:

10.00

Course Description
Consumer's behaviour, and theories support how and why consumers would make decisions
Assessment
我唔記得了 畢業了成年 讀CB係2年前
Grading

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