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CUHK

COMM2850 Introduction to Integrated Marketing Communications

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Course Reviews on COMM2850 Introduction to Integrated Marketing Communications

Shared by Anonymous

2020-08-09

Professor: Lam Wing Chi Sharon


Course Description
教IMC mix marketing入門
Assessment
要新開同manage一個FB page同做group presentation, 幫一個brand做一個推廣活動
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: 徐緣


Course Description
Assessment
group project,
Grading
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Shared by Anonymous

2018-08-25

Professor: 徐緣


Course Description
Introduction to Integrated Marketing
Assessment
Presentation

Report
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Tsui Chun Man


Course Description
What is IMC

Details of strategy and execution
Assessment
50% individual project

50% group project
Grading
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Shared by Anonymous

2018-08-25

Professor: KIM, Sojung


Course Description
comm
Assessment
good
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
all about IMC

advertising + PR
Assessment
assignment x 3

quiz x 3

group project x2

final paper
Grading
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Teaching Skills & Others
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