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CUHK

COMM2850 Introduction to Integrated Marketing Communications

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Course Reviews on Lam Wing Chi Sharon Teaching COMM2850 Introduction to Integrated Marketing Communications

Shared by Anonymous

2021-02-16

Professor: Lam Wing Chi Sharon


Course Description
introduction to IMC mix and tactics.
Assessment
30% individual project, 10% participation points, 60% group project
Grading
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Teaching Skills & Others
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Shared by Anonymous

2020-08-09

Professor: Lam Wing Chi Sharon


Course Description
教IMC mix marketing入門
Assessment
要新開同manage一個FB page同做group presentation, 幫一個brand做一個推廣活動
Grading
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Teaching Skills & Others
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