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CUHK

MKTG2010 Marketing Management

Course Review By Teaching Professors


Course Reviews on MKTG2010 Marketing Management

Shared by Anonymous

2018-08-25

Professor: Dr. WAN Wing Nga Wendy


Course Description
about some marketing stuff ?, very simple easy to get with a bit of logic sense, since its intro course.
Assessment
1 Mid-term test 20

2 Final Exam 30

3 *Marketing Plan 40

4 Lecture participation 10



Total 100

Grading
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Shared by Anonymous

2018-08-25

Professor: Luxi


Course Description
can learn many marketing skills



weekly reading
Assessment
mid tern



exam



group project x2



individual project x1
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
吹水科
Assessment
有group project, mid-term (all mc), final exam (3-4 long questions)
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
mktg 入門班 veronica 教得好
Assessment
midterm exam project project 都幾重要 有peer 評估
Grading
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Shared by Anonymous

2018-08-25

Professor: Shen, Luxi


Course Description
Basic elements of marketing management

skills of advertising

analysis on marketing decision making

the impact of marketing management on society
Assessment
midterm

final

HW (essay, math exercise.....)

GP

participation
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
maketing
Assessment
dance and sing is basic requirement

report

midterm

final

present

attendance
Grading
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
marketing
Assessment
reasonable
Grading
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
Basic marketing skills
Assessment
midterm,final,group project
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
Quite an interesting class for marketing beginners. Project weights a lot, so better do well on it.
Assessment
Can't really remember... Sorry
Grading
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Shared by Anonymous

2018-08-25

Professor: Veronica Mak


Course Description
Nice and caring professor! Will lead you to the answer, there’s no pressure at all.
Assessment
15% midterm

35% final
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
4ps and stuff
Assessment
forgottenn participation is very important tho!!!!
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Shared by Anonymous

2018-08-25

Professor: Shen, Luxi


Course Description
Basic concepts of marketing
Assessment
Attendance

Individual Presentation

Midterm

Group Project

Final
Grading
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Shared by Anonymous

2018-08-25

Professor: Hui, Chui Hong


Course Description
简单的企业结构,等等
Assessment
不记得了……
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
It is a good course and not difficult to get good grades.
Assessment
project

midterm

final
Grading
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Shared by Anonymous

2018-08-25

Professor: 麦小姐


Course Description
超级温柔的老师!!!
Assessment
presentation很重要
Grading
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
Basic concepts and elementary stuff in marketing
Assessment
Group Project, answering questions in the lesson, mid term, examination
Grading
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
What to do

Frameworks to develop and evaluate marketing strategy.

- Analysis (Company, Competitors, Customers, Context, Collaborators: 5Cs)

- Segmenting, Targeting, Positioning (STP)

Analytical tools

Value of customers (CLV)

Value of products (EVC)



How to do it

Developing marketing programs (Product, Place, Price, Promotion: 4Ps)

Strategy implementation
Assessment
今年轉左得返一份pro,以前兩份,同埋而家mt final都有A3 cheat sheet

細分唔記得
Grading
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Shared by Anonymous

2018-08-25

Professor: Dr Jeffrey Hui


Course Description
Excellent mix of combination of theories and practices.
Assessment
No exam.

Group Project: 60%

Individual Reflection Paper: 30%

Participation:10%
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
marketing
Assessment
presentation

project

mid term

final

name tag reflection
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Shared by Anonymous

2018-08-25

Professor: Prof Kenneth


Course Description
Assessment
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Shared by Anonymous

2018-08-25

Professor: Mak, Veronica Sau-wa


Course Description
Encourage discussion

Easy and few hw

notes provided
Assessment
1. Class Participation 10%

2. In-class thought papers 10%

3. Marketing Assignments 10%

3. Mid-term 15%

4. Final Exam 25%

5. Group Project 30%



Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
very basic idea of marketing.
Assessment
Midterm test 30, Final test 30, Final Presentation 40.
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
The most basic course for all other mktg courses
Assessment
I don't remember....
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
This class show us the marketing method by using lots of souses.
Assessment
refer to others
Grading
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Shared by Anonymous

2018-08-25

Professor: Kim Hwang


Course Description
Basic marketing knowledge. Small workload.
Assessment
Project 30%

Final 35%

Individual case study 15%

Assignment 10%

Participation 10%
Grading
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Shared by Anonymous

2018-08-25

Professor: Fan, Tingting


Course Description
Basic concept of Marketing such as Business Strategies, Marketing Mix, 4Ps
Assessment
10% HW

15% Class Parti

30% Group Project

20% Mid term

25% Final

Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
chur
Assessment
mid term, final, sing&dance
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Lau


Course Description
Basic knowledge of the various theories of marketing
Assessment
With: Midterms, Finals, Group Project (that requires quite a bit of creativity) and small assignments
Grading
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Shared by Anonymous

2018-08-25

Professor: Fan, Tingting


Course Description
4ps STP
Assessment
exam project and assignment
Grading
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Shared by Anonymous

2018-08-25

Professor: Veronica, S.W.MAK


Course Description
介紹市場管理的基本方法
Assessment
Test 45%

Group Presentation 20%

Participation 15%

Individual Marketing Plan 20%
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
All about China
Assessment
100
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
learn about different marketing functions
Assessment
1 group presentation

1 mid term

1 final
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
Marketing Introduction
Assessment
forget...
Grading
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Shared by Anonymous

2018-08-25

Professor: Shen, Hao


Course Description
Basic knowledge and introduction to marketing
Assessment
Presentation

Midterm

Final

Participation
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
Very passionate professor with sparkling ideas :) Professor Lee loves creative presentations and coherent teamwork. However, the MCQ questions he give for Mid-term were a little hard.
Assessment
Mid Term, Finale Term, Group Project and Seminar.
Grading
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Shared by Anonymous

2018-08-25

Professor: Lee, Kenneth Justin


Course Description
Basic marketing knowledge
Assessment
20% mid term

30% final

10% Assignment

40% Project
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
introduction of marketing, somethings like 4Ps.. etc

required course for iBBA students
Assessment
Test 1 20%

Test 2 30%

Assignment (Seminar) 10%

Class Participation 10%

Project 25%
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Lee


Course Description
basic introductory course on marketing management
Assessment
30% final
Grading
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Shared by Anonymous

2018-08-25

Professor: Veronica S.W. MAK


Course Description
Preparing a marketing plan
Assessment
Test 1 20%

Test 2 30%

Group Presentation 20%

Participation 10%

Individual Marketing

Plan 20%

Grading
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Shared by Anonymous

2018-08-25

Professor: Veronica S.W. MAK


Course Description
PEST analysis;

Market Segmentation, targeting and positioning;

Marketing Mix Strategy; etc.
Assessment
Test 1 20%

Test 2 30%

Group Presentation 20%

Participation 10%

Individual Marketing Plan 20%

Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
Nice teaching with various teaching stuff
Assessment
30% for mid-term and final

10% participation

30% presentation
Grading
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Shared by Anonymous

2018-08-25

Professor: Kwok Wai-yee, Susanna


Course Description
organized marketing planning
Assessment
mid term, final, project
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
marketing usp, 4 Ps, CRM
Assessment
Project , 35 mins presentation, mid term, final exam, seminar
Grading
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Shared by Anonymous

2018-08-25

Professor: SO Lai Man stella


Course Description
The course is a foundation course of marketing which provides basic knowledge about marketing.
Assessment
30% group project, 20% mid-term, 35% final exam, 15% class participation
Grading
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Shared by Anonymous

2018-08-25

Professor: Shen Hao


Course Description
Basic of Marketing
Assessment
Mid term,final and project各30%+10%performance
Grading
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Shared by Anonymous

2018-08-25

Professor: SO Lai Man stella


Course Description
basic
Assessment
good
Grading
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Shared by Anonymous

2018-08-25

Professor:


Course Description
交marketing
Assessment
mid-term, final test
Grading
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Shared by Anonymous

2018-08-25

Professor: SO Lai Man stella


Course Description
介绍市场学的基本概念,要记得内容比较多
Assessment
project 30 inclass exercise 10 midterm20 final exam30
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
Marketing
Assessment
Test 1 20% Test 2 (Final) 30% Assignment 10% Group Project:

- Process 5%

- Project Presentation 10%

-Final Report** 15%

Class Participation 10%

Total:* 100%



Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
這是市場營銷學最基本的一節課,主要講基礎概念如4Ps,segmentation, targeting, positioning 等等
Assessment
5% Process report, 10% Presentation, 20% Team Report, 40%Final (MC+Short question), 25%Midterm
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
It is good. Active!
Assessment
mainly based on project.

some test.

no attendence
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
市場學入門概念。
Assessment
project是占最大比重的。此外有兩次test比重不算大。出席分也有計 但是比重同樣不大。
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
IBBA的必修課,對於Marketing的比較系統的介紹。有很多其他系的同學來上堂。universal的一門課。
Assessment
midterm和final,teamwork,participation,百分比不記得了。。
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
關於marketing的入門課程,對於marketing中各種概念的介紹
Assessment
期中,期末,小組展示
Grading
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Shared by Anonymous

2018-08-25

Professor: Kenneth Justin Lee


Course Description
A general introduction to marketing strategies
Assessment
tests+attendance+project
Grading
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Shared by Anonymous

2018-08-25

Professor: Kwok Wai-yee, Susanna


Course Description
介绍marketing的基础理论,就是各种概念什么consumer relationship什么的,我自己感觉就是把我们平常都知道common sense 搞得好像很专业似的==(仅仅是personal view)但是课程真的累人,要做marketing project好像又上了一遍ELTU 1100的感觉
Assessment
 Test 1 20%

 Test 2 30%

 Group Assignment 50%

1) Class participation/discussion/assignment 20%

NO marks will be given to students who fail to participate in class assignments

and class discussions

2) Group project 30%

The project will be a comprehensive study on marketing activities and SWOT analysis of a brand in the Hong Kong business environment.

Students are free to organize themselves into groups of 7-8

Final individual mark/grade for Group Assignment is based on participation, written papers and peer group evaluation

 Additional four marks for joining and completing the MRS exercise

Grading
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