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Course Reviews on Kenneth Justin Lee Teaching MKTG2010 Marketing Management
Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Assessment
30% for mid-term and final10% participation
30% presentation
Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
marketing usp, 4 Ps, CRMAssessment
Project , 35 mins presentation, mid term, final exam, seminarTeaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
MarketingAssessment
Test 1 20% Test 2 (Final) 30% Assignment 10% Group Project:- Process 5%
- Project Presentation 10%
-Final Report** 15%
Class Participation 10%
Total:* 100%
Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
這是市場營銷學最基本的一節課，主要講基礎概念如4Ps，segmentation, targeting, positioning 等等Assessment
5% Process report, 10% Presentation, 20% Team Report, 40%Final (MC+Short question), 25%MidtermTeaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
It is good. Active!Assessment
mainly based on project.some test.
no attendence
Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
市場學入門概念。Assessment
project是占最大比重的。此外有兩次test比重不算大。出席分也有計 但是比重同樣不大。Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
IBBA的必修課，對於Marketing的比較系統的介紹。有很多其他系的同學來上堂。universal的一門課。Assessment
midterm和final，teamwork，participation，百分比不記得了。。Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Kenneth Justin Lee
Course Description
關於marketing的入門課程，對於marketing中各種概念的介紹Assessment
期中，期末，小組展示Teaching Skills & Others
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Shared by Anonymous
2018-08-25
CUHK
MKTG2010 Marketing Management