Course Description

organized marketing planning

Assessment

mid term, final, project

Grading

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Teaching Skills & Others

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Course Description

介绍marketing的基础理论，就是各种概念什么consumer relationship什么的，我自己感觉就是把我们平常都知道common sense 搞得好像很专业似的==（仅仅是personal view）但是课程真的累人，要做marketing project好像又上了一遍ELTU 1100的感觉

Assessment

 Test 1 20%

 Test 2 30%

 Group Assignment 50%

1) Class participation/discussion/assignment 20%

NO marks will be given to students who fail to participate in class assignments

and class discussions

2) Group project 30%

The project will be a comprehensive study on marketing activities and SWOT analysis of a brand in the Hong Kong business environment.

Students are free to organize themselves into groups of 7-8

Final individual mark/grade for Group Assignment is based on participation, written papers and peer group evaluation

 Additional four marks for joining and completing the MRS exercise

Grading

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Teaching Skills & Others

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