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CUHK

MKTG3010 Marketing Research

Course Review By Teaching Professors


Course Reviews on MKTG3010 Marketing Research

Shared by Anonymous

2018-08-25

Professor: 谢清标


Course Description
concepts of marketing research, including some calculations but not too many.
Assessment
50% final exam

10% attendance

10% individual assignment

30% group project(15%report+15%presentation)
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Hu, Mandy Mantian


Course Description
about how to conduct a marketing research

e.g. sampling, designing questionnaire
Assessment
50% final

35% group project (presentation+report)

15% class participation
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Hu, Mandy Mantian


Course Description
Knowledge and skills related to marketing research, e.g. sampling, deciding marketing research problem, data analysis, etc.
Assessment
Class participation + Case Presentation - 30%

Group Project - 30%

Exam - 40%
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor:


Course Description
學不到什麼東西,上堂HEA, 冇EXAM,但個PROJECT 好麻煩
Assessment
50% project, 10% attendance, 40% assignment
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Mandy Hu


Course Description
Mix sta& mkt
Assessment
30% Final 20% Mid term 35% Project 15% Attendance
Grading
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Teaching Skills & Others
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