Course Description
about how to conduct a marketing researche.g. sampling, designing questionnaire
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Course Reviews on Hu, Mandy Mantian Teaching MKTG3010 Marketing Research
Shared by Anonymous
2018-08-25
Professor: Hu, Mandy Mantian
e.g. sampling, designing questionnaire
Assessment
50% final35% group project (presentation+report)
15% class participation
Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Hu, Mandy Mantian
Course Description
Knowledge and skills related to marketing research, e.g. sampling, deciding marketing research problem, data analysis, etc.Assessment
Class participation + Case Presentation - 30%Group Project - 30%
Exam - 40%
CUHK
MKTG3010 Marketing Research