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CUHK

MKTG3030 Integrated Marketing Communication

Course Review By Teaching Professors


Course Reviews on MKTG3030 Integrated Marketing Communication

Shared by Anonymous

2020-06-14

Professor: Rosette Leung


Course Description
Basic marketing methods: advertising, sales, price-offs, public relations,...Average grade is B+
Assessment
Forget. Got a final, a group project with presentation (design a promotion plan for a specific product), individual assignments*4~5 (homework after lectures), and participation marks.
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Gao, Leilei


Course Description
IMC Campaigns
Assessment
Individual Assignments, Group Projects, Final Exam
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: Andy


Course Description
creative work appreciation in real life such as posters and commericals.

Assessment
Attendance

Group Project x3 or above

With one group written market analysis

in-class Writen stript x1
Grading
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Teaching Skills & Others
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Shared by Anonymous

2018-08-25

Professor: GAO LEI LEI


Course Description
4Ps
Assessment
Project and exam
Grading
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Shared by Anonymous

2018-08-25

Professor: GAO LEI LEI


Course Description
very interesting
Assessment
project+test+individual assignment
Grading
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Teaching Skills & Others
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