Course Reviews on Rosette Leung Teaching MKTG3030 Integrated Marketing Communication
Shared by Anonymous
2020-06-14
Professor: Rosette Leung
Course Description
Basic marketing methods: advertising, sales, price-offs, public relations,...Average grade is B+
Assessment
Forget. Got a final, a group project with presentation (design a promotion plan for a specific product), individual assignments*4~5 (homework after lectures), and participation marks.
Grading
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Teaching Skills & Others
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CUHK
MKTG3030 Integrated Marketing Communication