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CUHK

MKTG4030 Service Marketing

Course Review By Teaching Professors


Course Reviews on MKTG4030 Service Marketing

Shared by Anonymous

2018-08-25

Professor: Zhang, Meng


Course Description
Marketing can be divided into 2. One is product marketing, another one is service marketing, which is intangible. You will learn how to provide a good service using different mktg skills and to improve your company goodwill if things go wrong.
Assessment
small case present *4 (3mins@) easy

quiz *4 (also easy)(MC <20)

gp proj ( present )

attendence



very low workload
Grading
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Teaching Skills & Others
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