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Course Reviews on MKTG4040 Strategic Marketing
Shared by Anonymous
2018-08-25
Professor: Lee, Kenneth Justin
Assessment
Presentation, Show and Tell, Two Exam (1 All MQ, 2 mix of MQ and short questions)Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Shen, Hao
Course Description
Learned quite a bit, but the prof's v unprofessional. Everyone's done an "excellent job" in the projects. In the end, it's really just how well you do in the exam.
Assessment
40% exam
20% case ppt and paper
10% participation
30% group project pptTeaching Skills & Others
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CUHK
MKTG4040 Strategic Marketing