Course Description

Business decisions are often too complex to be made by intuition. Data is becoming an increasing

important asset for organizations to clarify available options, develop insight, and drive decisions.

Furthermore, it is essential to develop quantitative models to understand what factors drive the data on

hand. Using models and analyses supported with data, business decisions, at both the operational and

strategic levels, can be communicated in an effective and convincing way.

The basic objective of this course is to help you become more comfortable with uncertainty and be

equipped with basic methods of analysing data. These methods are widely applicable in all business

disciplines. The emphasis throughout the course is on concepts and reasoning. Through a combination of

lectures, case studies, computer workshops and discussions, you should acquire, or reacquire, some

specific skills in data analysis for decision making, but more importantly, become a more informed and

critical user of those tools in business settings. You should become more confident in asking critical

questions on the quantitative work done, for example, by market researchers, consultants, and financial

analysts. Finally, you should develop a critical view on how data analytics can become a competitive

advantage for organizations.

Assessment

Workshop Reports 30%

Case Competition 20%

Final Exam 50%

Grading

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Teaching Skills & Others

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