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HSMC

BUS2001 Principles of Marketing

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Course Reviews on Chan Hung Fai Sunny Teaching BUS2001 Principles of Marketing

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2019-05-06

Professor: Chan Hung Fai Sunny


Course Description
Marketing Process, Marketing environment, Market research, Consumer Behavior and factors affecting behavior, STP, 4Ps, Sustainable Marketing
Assessment
40%final 20%assignment 1 (group presentationr----introducing new product) 10%assignment 2 (mini presentation on different marketing topics) 20%midterm 10%participation mark
Grading
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Teaching Skills & Others
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