The Chinese University of Hong Kong

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MKTG 4090 Database Marketing

Related Textbook(s)/Reference(s):
1 sharing(s) available for this course
Average Rating:

9.00


Anonymous shared this review at 12:39pm 22 February 2014
  • Professor: Prof Lau Kin Nam
  • Language: English & Cantonese
Rating:

9.00

Course Description
CRM and database marketing
Assessment
Attendance:20%
Final:30%
Project: 50%
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