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Course Reviews on BUS2001 Principles of Marketing
Shared by Anonymous
2019-05-06
Professor: Chan Hung Fai Sunny
Assessment
40%final 20%assignment 1 (group presentationr----introducing new product) 10%assignment 2 (mini presentation on different marketing topics) 20%midterm 10%participation markTeaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Mr CHAN Hung Fai, Sunny（陳鴻輝先生）
Course Description
understand the role of marketing;
collect information for effective marketing planning;
formulate a marketing strategy for competitive advantage;
make relevant decisions concerning marketing mix elements: product, price, place and promotion;
develop, implement and control a marketing plan; and
evaluate the social impacts and ethical implications of marketing.
Assessment
Class participation 10%
Assignments 30%
Test 20%
Examination 40%
Teaching Skills & Others
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Shared by Anonymous
2018-08-25
Professor: Sunny Chan
Course Description
marketing strategyAssessment
group project
midterm
final exam
class participation
mini presentationTeaching Skills & Others
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HSMC
BUS2001 Principles of Marketing